Advertising Disclosure | How We Support Our Content
Our Commitment to Transparency
Dorta & Co. Finance provides free financial education content to readers worldwide. To support this mission and cover operational costs, we use advertising and affiliate partnerships. This page explains how we generate revenue and maintain editorial independence.
How We Make Money
1. Display Advertising (Google AdSense)
We display advertisements on our website through Google AdSense and potentially other advertising networks. These ads:
- Are automatically placed by advertising algorithms
- May be personalized based on your browsing history and interests
- Are clearly distinguishable from editorial content
- Generate revenue based on impressions (views) and clicks
What This Means for You:
- You see ads that may be relevant to your interests
- We earn revenue when you view or interact with ads
- Ad placement does not influence our editorial content
- You can opt out of personalized ads through Google Ads Settings
2. Affiliate Marketing
Some articles contain affiliate links to products or services we genuinely recommend. When you click these links and make a purchase, we may earn a commission at no additional cost to you.
Our Affiliate Principles:
- We only recommend products we have researched or used ourselves
- Affiliate relationships do not influence our ratings or reviews
- We disclose affiliate relationships in articles where they exist
- Commissions do not increase the price you pay
Current Affiliate Partners (examples):
- Financial institutions (banks, brokerages)
- Investment platforms
- Financial software and tools
- Educational resources
3. Sponsored Content
Occasionally, we publish sponsored content in partnership with reputable financial brands. Sponsored content:
- Is clearly labeled as “Sponsored,” “Paid Partnership,” or “Advertisement”
- Undergoes the same editorial review as unsponsored content
- Reflects our honest assessment, even when sponsored
- Is separated from editorial content in layout and labeling
4. Digital Products and Services
We create and sell:
- Ebooks and comprehensive guides
- Financial planning templates and calculators
- Online courses (planned)
- Premium newsletters (planned)
These products extend our educational mission while generating revenue to support free content.
Editorial Independence
Our advertising relationships do not influence our editorial content. We maintain strict separation between:
| Editorial Team | Advertising Team |
|---|---|
| Decides what topics to cover | Manages ad placement and partnerships |
| Researches and writes content | Ensures compliance with disclosure requirements |
| Maintains objective analysis | Optimizes revenue within ethical boundaries |
| Has final say on recommendations | Does not influence ratings or reviews |
Our Promise:
- We never accept payment for positive coverage
- We never allow advertisers to review or approve articles before publication
- We disclose all material relationships with covered companies
- We correct errors promptly, regardless of advertiser relationships
Identifying Paid Content
| Content Type | How It’s Labeled |
|---|---|
| Editorial articles | No special labeling |
| Affiliate links | “We may earn a commission” near link |
| Sponsored articles | “Sponsored” or “Paid Partnership” banner |
| Advertisements | “Ad” or “Advertisement” label |
Your Choices
Control Advertising:
- Use ad blockers (though this reduces our ability to provide free content)
- Opt out of personalized ads: Google Ads Settings
- Adjust cookie preferences via our cookie consent banner
Support Our Work:
- Subscribe to our free newsletter
- Share our articles on social media
- Purchase our digital products
- Click affiliate links when making purchases you already planned
Questions About Our Advertising?
We welcome questions about our advertising practices and partnerships:
Email:adm@dortacofinance.com
Subject: Advertising Inquiry
Commitment to Improvement
We continuously evaluate our advertising practices to ensure they:
- Respect reader experience (no intrusive pop-ups or auto-play video)
- Maintain site performance and speed
- Comply with Google AdSense policies and FTC guidelines
- Support our mission of accessible financial education
Thank you for supporting Dorta & Co. Finance through your readership and engagement.